Subject lines are one of the most important components of a successful promotional or newsletter email. Working in tandem with the from line, the content of a subject line is the key determinant for whether a recipient will open an email, delete it immediately, ignore it, file it for future access, report it and/or filter it as spam. The subject line content is also a major component in the algorithm of many ISP and recipient-level spam filters. In other words, a poorly written subject lead may not only go unopened, it may not even reach the recipient’s inbox in the first place.
Keep these six principles in mind as you approach writing subject lines for your messages: |
