Sometimes you send an email but there is nobody there to receive it, and you get a bounce. Sounds pretty straightforward, right? Well, there are a couple of caveats about bounces that help shed more light on what goes on after you hit the send button. In this month’s Delivery Trends, let’s look at bounces, what they are, and how they are handled.
First, there are two types of bounces: synchronous, and asynchronous. These bounces happen at different times, which is why bounce information trickles in over time after your email campaign is sent, rather than showing up all at once. |
